Palm Springs Unified School District

The Palm Springs Unified School District (PSUSD) had a unique branding problem—their existing logo had morphed into dozens of variations; the district covered an area much larger than Palm Springs; the schools in the district had no visually expressed connection to PSUSD; there was a new Foundation that needed an identity; and the hierarchy of the district to the schools was indistinct. I redesigned the PSUSD and coordinating Foundation logos to better reflect a modern school district, with a new color palette and font choices, and more importantly, a "kit of parts" and templates to make the production of communications materials easier, more efficient, and more consistent.