Graphic design is usually defined by what we see. But good design goes much deeper—it grabs attention, communicates a message, connects a viewer to a brand, idea or event, and leaves a lasting impression.  •  My approach to design is simple: I take advantage of the beauty of typography, the appeal of color, the meaning of imagery, and the simplicity of clear messaging, and combine them into a variety of forms that focus the communication to the viewer.  •  This website is a brief portfolio of over 35 years of branding and graphic design experience. How can I help your brand work better?