This major manufacturer of hair products for the African-American market turned to Tom Dolle Design to reinvigorate the brand. Key components of the branding program are the editorial photo shoots that emphasize the hi-fashion look its customers are looking for. The program includes revamping the packaging, advertising, store P-O-P displays and promotions on an ongoing basis. Our long-term relationship includes providing creative direction for their art department and coordination with their marketing and sales teams.